1. Tell us about the mission of your publishing house and why you started it.
Our mission at Jade Publishing is to produce a wide variety of books, highlighting the importance of Spanish, Latin American and Native Cultures of this continent. We seek to create a panoramic view that connects our contemporary collective voices with those of our ancestors. We decided to start Jade Publishing as a platform to reconcile and bring light to our, many times obscured, historical and cultural identity as U.S. Latinos. In this, we decided to take a step forward and begin to share stories that have been long overdue.
2. What do you offer writers that they cannot find at another press?
I believe the spirit of Jade Publishing is quite different from those of other presses, including other Latino presses. We don’t seek cultural assimilation within our stories but perhaps the exact opposite. We choose to take full ownership of our roots, languages and struggles, while unapologetically showcasing the regality of our heritage in all its splendor.
3. Tell us about the books you have released and/or upcoming releases.
One of our most recent publications this year is Aztectopia by Pedro Larez. With currently over 128,000 facebook followers Pedro Larez has rapidly become one of Mexico’s leading comic strip illustrators. Through his wit and humor, he has been able to put Aztec mythology on the spotlight. This book is currently available in both English and Spanish editions as well as ebook format.
Another book that we are very proud of is Animals of My Land authored by my wife Rossy Evelin Lima and myself, translated to Nahuatl by Jesus Castañeda and illustrated by Gaby Rico. It is a trilingual book designed to nourish the importance of language and nature. It is the first children’s book published in Nahuatl in the U.S. and serves as a tribute to our majestic native heritage. It is also available in softcover and ebook.
Purchase Animals of My Land here.
Another great book is 140 Twitter Poems by Christopher Carmona. This book is a collection of 140 poems each over 140 days. Each poem embodies the social and political fervor of the day. Also available in softcover and ebook.
Purchase 140 Twitter Poems here.
We have also decided to reprint important Spanish classics. For our first classic book we decided to print Romancero Gitano by Federico García Lorca. Originally published in 1928, Romancero Gitano is Lorca’s best known book of poetry. It is composed of 18 romances that reflect the struggle of marginalized people. Available in softcover and ebook.
Purchase Romancero Gitano here.
An upcoming release for 2018 is Undocumented Dream: A Poetic Memoir by Rossy Evelin Lima. This poetic memoir by Rossy is composed of poems as well as real life anecdotes that span almost two decades of her life as an undocumented immigrant. This book will be available in hardcover and ebook.
4. What do you feel writers need to do to be successful?
A high level of passion, focus and determination is always a good start. This of course should also be accompanied with a variety set of skills that includes but is not limited to literary talent alone. Successful writers also typically develop qualities that involve well established relationships, planning and organization, negotiation and perseverance.
5. What challenges do you see in the industry that your press addresses?
One of the obvious challenges for most presses is to maintain and increase book sales – the enormous challenge of competing in a world dominated by large presses. For Latino presses it’s that plus gaining a spot within the larger, mainstream American narrative.
6. What is your attitude toward conferences and how do you gain exposure for authors outside of the usual festival and conference circuit?
Literary conferences are a good way to establish professional relationships for possible future collaboration. They are also a good way to compare works, publishers and promotional material. Nonetheless, conferences should not replace your marketing plan. Let’s be real, other authors will probably not be your number one customers when it comes to purchasing your books. Their goal is exactly the same as yours — to gain exposure and sell their books. Therefore, other methods of publicity are required.
A great place to start expanding your audience is through presentation at your local schools, colleges and libraries. It is important to acknowledge that these institutions are the gatekeepers of your true audience and in many times can become your customers as well.
Another new and popular way to gain exposure is through social media. This is a great way display promotional material and let your current audience know what you’re up to.
7. What are your five year goals for your company?
Our goal is to connect with the public education system and have our books readily available for children, teens and adults of all ages. We want to make sure our books are accessible for students, educators and the general audience through a well-established marketing system that assertively promotes a rediscovery of our culture.
For more on Jade Publishing, visit their website: